On December 18th Guest Speaker Mrs. Jacci Gambucci, President at Badger Promotions in West Bend, explained more about marketing in the real world and how salesmen try to attract you to their booth or their product. Mrs.Gambucci explained, “I think the most important thing is knowing who your audience is because if you are trying to draw somebody to your product you need to focus on the people that maybe interested in buying your product. For example, why would you promote a coffee mug to a 12-year-old?” This helped students as they marketed a technological advancement for the marketing career cluster. |