Craig Farrell, Executive Director of the West Bend Chamber of Commerce, joined students to speak about the hospitality and tourism opportunities of the greater West Bend area. Mr. Farrell highlighted the one trillion dollar industry in US by pointing out how our local area earns slices of that pie. He pointed out the geocaching opportunities around here (There are over 1300 geocache sites in West Bend!), and used that as an example of tourism in our area. Above all, Mr. Farrell gave the students the following advice: "If you love your job, you'll never work!"